The Ultimate Best of 2016 Awards Marketing Checklist
Are you a SeniorAdvisor.com Best of 2016 Award Winner? Congratulations!
Are you looking for more ways you can make the most of your award? You’ve come to the right place. Keep reading for clever ideas on how to market your award-winning business.
To be featured in this blog post, please email info@senioradvisor.com.
1. Post Your Window Decal
Post your window decal in your front window to show prospects how highly families value your service the moment they walk in the door.
2. Frame Your Award Certificate
Frame and display your award certificate prominently in your lobby so touring families can see how outstanding you are!
Check out this beautiful display at Regency Park Nursing in Hazlet, NJ!
3. Add Stickers to your Brochures
Add the award stickers to your brochures, envelopes, flyers, and any other printed marketing material. (To order more stickers, please sign in to SeniorAdvisor.com and click the green “Manage Reviews” button on your profile page to access the Awards Portal.)
Add some dazzle to your brochures with stickers like Regency Nursing!
4. Create a Poster
Create a poster announcing your award and display it on an easel in your lobby to let prospects know you’re a winning community.
5. Offer a Move-In Special
Offer a celebratory limited-time move-in special or waive fees in honor of your award. Advertise the deal in your local paper.
6. Develop an Advertising Campaign
Speaking of advertising, why not incorporate the award into your on- and offline advertising campaigns? Run a direct-mail postcard campaign to your prospects in the local community and mention your award. Add the award badge logo to your print advertising in local papers and magazines. Use the award in your PPC and banner ads. Print off flyers advertising your community and your award and post them around the local community in coffee shops, libraries, doctor’s offices, and senior or community centers.
Check out this awesome ad Providence Place of Mt. Juliet ran! 
7. Promote the Award on your Website
Your website is one of the top ways new prospects are finding you, so make sure you’re using it to let them know you’re award-winning.
- Write a blog announcing your award! (You can even reuse this blog as your press release material for Tip #8 below).
- Add the award badge to your website and receive your free AWARD PLAQUE! (See Tip #12)
8. Contact Local News with a Press Release
Great press is still one of the best ways to bring in new prospects. Use the Press Kit enclosed in your awards packet for tips on how to share your press announcement with local news outlets.
Once you write your press release announcing your award, we encourage you to mention the award in all your future press releases, like Memory Care Living did:
Contacting your local news can lead to some very exciting things – you may end up on TV like Brookridge Heights did! Talk about a great way to bring in new prospects!
9. Share Reviews on your Website
You share testimonials on your website, don’t you? Well, reviews are even better! (Families trust reviews more than testimonials). Link to your favorite reviews on your testimonials page.
Rather than manually adding your new rave reviews as they come in, you can simply add the SeniorAdvisor.com Reviews Widget once, and it will automatically update your website with your latest 4- and 5-star reviews! Plus, you receive free buttons for your entire staff as part of the Platinum Level Pride Package! (See Tip #14)
10. Celebrate on Social Media
Are you on Facebook, Twitter, or Google +? Perfect! Keep your followers in the loop and proudly share your award win! Tweet an image of you celebrating. Link to your winning review page on Facebook. Post your latest review on Google +.
You can even add the award to your LinkedIn profile, like the Community Relations Director for Northgate Plaza Merrill Gardens!
If you haven’t already, please connect with SeniorAdvisor.com on social. We’d love to follow you! Here are the links to our profiles:
11. Throw a Party
Even better, let’s all throw a party! On Wednesday, March 3rd, 2016, we are announcing the first ever #CaregiverAppreciationDay! This is a day to celebrate all of our award winners. Coordinate your celebration party on this day, and join the conversation on social media with the hashtag #CaregiverAppreciationDay
12. Display Your Award Plaque (**Silver Pride Level Only**)
Silver Pride level winners receive an award plaque as part of their pride package. If you reached this pride level, show it off! Display your award plaque at your front desk.
To receive your FREE AWARD PLAQUE, you must add the Best of 2016 Award badge to your website. Here’s how:
- Please sign in to SeniorAdvisor.com.
- Click your name in the top right to select “View My Offices” from the drop-down menu.
- Click “My Award” on the left.
- Click “Badge Code Snippet” to receive the snippet of code your IT team needs to copy and paste for the web badge to display on your website or blog.
Once you’ve uploaded the badge code to your website, complete the Request Your Pride Package! form in your Manager app and we will send you your plaque for free! Plaque orders are fulfilled weekly.
13. Display Your Customized Banner (**Gold Pride Level Only**)
Gold Pride level winners receive a custom-made award banner as part of their pride package. If you reached this pride level, show it off! Hang your banner proudly to advertise your community to drive-by traffic.
To receive your FREE CUSTOM BANNER, announce the news of your award with the public via press release! The enclosed Press Kit contains a customizable press release and tips on connecting with your local newspaper.
Once your press release has published, complete the Request Your Pride Package! form in your Manager app and we will contact you to receive your specifications for a free customized banner for your business (up to $100 value).
14. Dress Up Your Staff with Buttons (**Platinum Pride Level Only**)
Platinum Pride level winners receive buttons for their entire staff as part of their pride package. If you reached this pride level, show it off! Have everyone wear their button during tours or when there are visitors.
To receive your FREE STAFF BUTTONS, you must install the SeniorAdvisor.com Reviews Widget or Banner on your website. Visit https://www.senioradvisor.com/widgets to get yours or access the code within your Manager app.
Once you’ve installed the widget, complete the Request Your Pride Package! form in your manager app. Button orders are fulfilled weekly.
15. Use Your Award to Hire More Employees
Employees prefer great places to work. Show your potential new hires how much families love you by mentioning your award in job postings!
Check out this job ad by Right at Home of Wake County:
16. Tell Your State Senator!
This award is a huge achievement, so why not share it with your local and state government? They’re happy to celebrate their citizens’ achievements, and help their caregiving citizens find the best care. You might just receive a special recognition from someone very high up, like a U.S. Senator! Check out the special letter Worthington Place received:
Want to win next year?
- Keep delivering the great service that makes you a winner.
- Invite your happy residents, families, and prospects to write a review on SeniorAdvisor.com.
- Follow our blog to stay in the loop for announcements about the Best of 2017 Awards.